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How Priming the Private Self or Collective Self Affects the Relative Weights of Attitudes and Subjective Norms

Personality & social psychology bulletin, 1998-04, Vol.24 (4), p.362-370 [Peer Reviewed Journal]

COPYRIGHT 1998 Sage Publications, Inc. ;Copyright Sage Publications, Inc. Apr 1998 ;ISSN: 0146-1672 ;EISSN: 1552-7433 ;DOI: 10.1177/0146167298244003 ;CODEN: PSPBZZ

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  • Title:
    How Priming the Private Self or Collective Self Affects the Relative Weights of Attitudes and Subjective Norms
  • Author: Ybarra, Oscar ; Trafimow, David
  • Subjects: Attitudes ; Behavior ; Beliefs, opinions and attitudes ; Factors ; Human behavior ; Human beings ; Intention-Behaviour relationships ; Personality ; Psychological aspects ; Psychology ; Self ; Social norms ; Social psychology
  • Is Part Of: Personality & social psychology bulletin, 1998-04, Vol.24 (4), p.362-370
  • Description: Three experiments tested the hypothesis that the accessibility of the private self and the collective self affects the relative weights given to attitudes and subjective norms when forming a behavioral intention. The results of Experiment 1 indicate that increasing the accessibility of the private self caused participants to place more weight on attitudes than subjective norms but that increasing the accessibility of the collective self caused participants to place more weight on subjective norms than on attitudes. Experiments 2 and 3, using a subtle priming procedure, replicated this pattern of results. In addition, the findings of Experiment 3 provided direct evidence for the differential priming of the two self-concepts. Hence, the data suggest an intimate connection between the accessibility of the private and collective selves and whether people use attitudes or subjective norms to make behavioral intentions.
  • Publisher: Thousand Oaks, CA: SAGE Publications
  • Language: English
  • Identifier: ISSN: 0146-1672
    EISSN: 1552-7433
    DOI: 10.1177/0146167298244003
    CODEN: PSPBZZ
  • Source: Alma/SFX Local Collection
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