How to conduct efficient and objective literature reviews using natural language processing: A step‐by‐step guide for marketing researchers
Psychology & marketing, 2024-02, Vol.41 (2), p.427-441 [Peer Reviewed Journal]2023 The Authors. published by Wiley Periodicals LLC. ;2023. This article is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21931
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