A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Marketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225 [Peer Reviewed Journal]COPYRIGHT 2019 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2019 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2018.1135
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