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Cultural Congruence and Rating Scale Biases in Homepages

Human-Computer Interaction – INTERACT 2013, 2013, Vol.LNCS-8120 (Part IV), p.531-538 [Peer Reviewed Journal]

Springer-Verlag Berlin Heidelberg 2013 ;Attribution ;ISSN: 0302-9743 ;ISBN: 9783642404979 ;ISBN: 3642404979 ;EISSN: 1611-3349 ;EISBN: 9783642404986 ;EISBN: 3642404987 ;DOI: 10.1007/978-3-642-40498-6_42

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  • Title:
    Cultural Congruence and Rating Scale Biases in Homepages
  • Author: Lindgaard, Gitte ; Dudek, Cathy ; Chan, Gerry
  • Subjects: Computer Science ; cultural congruence ; first impression ; visual appeal
  • Is Part Of: Human-Computer Interaction – INTERACT 2013, 2013, Vol.LNCS-8120 (Part IV), p.531-538
  • Description: We reanalyzed data from three studies to explore first-impression cultural congruency effects and potential rating scale biases among Canadian and Taiwanese/Chinese participants judging visual appeal of homepages. The objective was to identify variables likely to affect such judgments for future studies in a new research program. Some support was found for both issues and pointers for refinements of future studies were identified.
  • Publisher: Berlin, Heidelberg: Springer Berlin Heidelberg
  • Language: English
  • Identifier: ISSN: 0302-9743
    ISBN: 9783642404979
    ISBN: 3642404979
    EISSN: 1611-3349
    EISBN: 9783642404986
    EISBN: 3642404987
    DOI: 10.1007/978-3-642-40498-6_42
  • Source: Hyper Article en Ligne (HAL) (Open Access)
    Alma/SFX Local Collection
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