Non-Muslim Malaysians’ purchase intention towards halal products
Journal of Islamic marketing, 2022-06, Vol.13 (8), p.1751-1762
[Peer Reviewed Journal]
Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2020-0326
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