Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
International journal of emerging markets, 2023-11, Vol.18 (9), p.2301-2325 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1746-8809 ;DOI: 10.1108/IJOEM-01-2021-0057
Digital Resources/Online E-Resources