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Impact of product description and involvement on purchase intention in cross-border e-commerce

Industrial management + data systems, 2020-03, Vol.120 (3), p.567-586 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-05-2019-0280

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