MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platform

Information systems and e-business management, 2021-06, Vol.19 (2), p.495-516 [Peer Reviewed Journal]

Springer-Verlag GmbH Germany, part of Springer Nature 2019 ;Information Systems and e-Business Management is a copyright of Springer, (2019). All Rights Reserved. ;Springer-Verlag GmbH Germany, part of Springer Nature 2019. ;ISSN: 1617-9846 ;EISSN: 1617-9854 ;DOI: 10.1007/s10257-019-00421-y

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