Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

International review on public and nonprofit marketing, 2017-03, Vol.14 (1), p.1-18 [Peer Reviewed Journal]

Springer-Verlag Berlin Heidelberg 2016 ;International Review on Public and Nonprofit Marketing is a copyright of Springer, 2017. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-016-0151-1

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