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Buying a Gift: Product Price Moderation of Social Normative Influences on Gift Purchase Intentions

Personality & social psychology bulletin, 1980-03, Vol.6 (1), p.143-147 [Peer Reviewed Journal]

ISSN: 0146-1672 ;EISSN: 1552-7433 ;DOI: 10.1177/014616728061022

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