Language:

The Purchase Intention Question in New Product Development: A Field Test

Journal of marketing, 1975-01, Vol.39 (1), p.90-92 [Peer Reviewed Journal]

Full text available

Citations Cited by

Title:
The Purchase Intention Question in New Product Development: A Field Test
Author: Taylor, James W. ; Houlahan, John J. ; Gabriel, Alan C.
Subjects: Applied Marketing ; Finished goods ; Marketing ; Oil companies ; Product development ; Product displays ; Prototypes
Is Part Of: Journal of marketing, 1975-01, Vol.39 (1), p.90-92
Description: When respondents say they are "definitely interested" in buying a test product, do they really mean it? This study provides a partial answer.
Publisher: New York: American Marketing Association
Language: English
Identifier: ISSN: 0022-2429
EISSN: 1547-7185
DOI: 10.1177/002224297503900119
CODEN: JMKTAK
Source: ProQuest One Psychology
ProQuest Central

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait