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Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales

Journal of marketing research, 1981-05, Vol.18 (2), p.249 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150960

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  • Title:
    Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales
  • Author: Sewall, Murphy A.
  • Is Part Of: Journal of marketing research, 1981-05, Vol.18 (2), p.249
  • Language: English
  • Identifier: ISSN: 0022-2437
    EISSN: 1547-7193
    DOI: 10.2307/3150960
  • Source: ProQuest One Psychology
    ProQuest Central
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