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The Purchase Intention Question in New Product Development: A Field Test

Journal of marketing, 1975-01, Vol.39 (1), p.90 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250813

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  • Title:
    The Purchase Intention Question in New Product Development: A Field Test
  • Author: Taylor, James W. ; Houlahan, John J. ; Gabriel, Alan C.
  • Is Part Of: Journal of marketing, 1975-01, Vol.39 (1), p.90
  • Language: English
  • Identifier: ISSN: 0022-2429
    EISSN: 1547-7185
    DOI: 10.2307/1250813
  • Source: ProQuest One Psychology
    ProQuest Central
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