How does herd behaviour impact the purchase intention? Explore the moderating effect of risk aversion in the context of Vietnamese consumers
Acta psychologica, 2023-11, Vol.241, p.104096-104096, Article 104096 [Peer Reviewed Journal]2023 The Authors ;Copyright © 2023 The Authors. Published by Elsevier B.V. All rights reserved. ;ISSN: 0001-6918 ;EISSN: 1873-6297 ;DOI: 10.1016/j.actpsy.2023.104096 ;PMID: 38041914
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