Does product display quantity increase purchase intention? The mediation of diminished pain of payment
Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.101-117 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-08-2020-0163
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