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Exploring Residents' Purchase Intention of Green Housings in China: An Extended Perspective of Perceived Value

International journal of environmental research and public health, 2021-04, Vol.18 (8), p.4074 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. 2021 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph18084074 ;PMID: 33924311

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  • Title:
    Exploring Residents' Purchase Intention of Green Housings in China: An Extended Perspective of Perceived Value
  • Author: Zhao, Shiwen ; Chen, Liwen
  • Subjects: Air Pollution ; China ; Construction industry ; Consumer Behavior ; Cost control ; Decision making ; Emission standards ; Energy consumption ; Environmental conditions ; Environmental impact ; Environmental perception ; Green buildings ; Growth hormone ; Housing ; Indoor air quality ; Industrial pollution ; Intention ; Low level ; Maintenance costs ; Model testing ; Perceptions ; Pollution control ; Pollution effects ; Regulation ; Surveys and Questionnaires ; Technology Acceptance Model
  • Is Part Of: International journal of environmental research and public health, 2021-04, Vol.18 (8), p.4074
  • Description: The promotion of green housings (GHs) is considered a potentially effective way to save energy, reduce air pollution, and promote industrial upgrading. However, the low level of public acceptance of GHs leads to insufficient GH market penetration in China. Thus, it is significant to explore GH purchase decisions to understand and enhance the market demand for GHs effectively. From an extended perspective of perceived value, this study proposes a comprehensive research model that integrates residents' perceptions and personal traits to examine the influencing mechanism of residents' intention to purchase GHs. The proposed model is empirically tested using data collected from 728 urban residents in China. The results reveal that perceived value is a crucial predictor of GH purchase intention. All dimensions of perceived benefits-including perceived functional benefits, perceived emotional benefits, perceived green benefits, and perceived social benefits-have a positive influence on perceived value, while perceived performance risks have a negative influence on perceived value. Two types of personal traits, namely, environmental concern and social trust, significantly affect residents' perceived benefits and perceived risks. The findings contribute to a more in-depth analysis of the effects of residents' perceptions and personal traits on GH purchase behavior. Furthermore, suggestions for policymakers and developers on popularizing GHs are proposed.
  • Publisher: Switzerland: MDPI AG
  • Language: English
  • Identifier: ISSN: 1660-4601
    ISSN: 1661-7827
    EISSN: 1660-4601
    DOI: 10.3390/ijerph18084074
    PMID: 33924311
  • Source: Open Access: PubMed Central
    Geneva Foundation Free Medical Journals at publisher websites
    AUTh Library subscriptions: ProQuest Central
    MEDLINE
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