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The spillover effect of incidental social comparison on materialistic pursuits

European journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2016-0208

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