Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co
California management review, 2020-11, Vol.63 (1), p.5-25 [Peer Reviewed Journal]The Regents of the University of California 2020 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.1177/0008125620958166
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