How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi
Internet research, 2022-01, Vol.32 (1), p.335-361 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-05-2020-0252
Full text available
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||