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Opinion Leadership and Social Contagion in New Product Diffusion

Marketing science (Providence, R.I.), 2011-03, Vol.30 (2), p.195-212 [Peer Reviewed Journal]

2011 INFORMS ;COPYRIGHT 2011 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2011 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1100.0566 ;CODEN: MARSE5

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