The effects of co-brand marketing mix strategies on customer satisfaction, trust, and loyalty for medium and small traders and manufacturers

E+M Ekonomie a Management, 2014-01, Vol.17 (1), p.140-151 [Peer Reviewed Journal]

COPYRIGHT 2014 Technical University of Liberec ;Copyright Technical University of Liberec 2014 ;ISSN: 1212-3609 ;ISSN: 0022-2437 ;ISSN: 0167-8116 ;ISSN: 0149-0400 ;ISSN: 1738-3110 ;EISSN: 2336-5064 ;DOI: 10.15240/tul/001/2014-1-011

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