Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Marketing science (Providence, R.I.), 2006-09, Vol.25 (5), p.440-456 [Peer Reviewed Journal]Copyright 2006 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0188 ;CODEN: MARSE5
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