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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

Online information review, 2016-08, Vol.40 (4), p.458-471 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/OIR-06-2015-0176

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