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인터넷 쇼핑에서의 지각된 위험과 신뢰가 지각된 유용성, 태도 및 패션상품 구매의도에 미치는 영향

한국의류학회지, 2008-05, Vol.32 (5), p.834-845

ISSN: 1225-1151 ;EISSN: 2234-0793

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  • Title:
    인터넷 쇼핑에서의 지각된 위험과 신뢰가 지각된 유용성, 태도 및 패션상품 구매의도에 미치는 영향
  • Author: 나윤규 ; Youn Kue Na ; 홍병숙 ; Byung Sook Hong
  • Subjects: Perceived risk ; Perceived Usefulness ; Purchase intention ; Shopping-mall attitude ; Trust ; 구매의도 ; 쇼핑몰 태도 ; 신뢰 ; 지각된 위험 ; 지각된 유용성
  • Is Part Of: 한국의류학회지, 2008-05, Vol.32 (5), p.834-845
  • Description: The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.
  • Publisher: 한국의류학회
  • Language: Korean
  • Identifier: ISSN: 1225-1151
    EISSN: 2234-0793
  • Source: Freely Accessible Arts & Humanities Journals
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