Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
The journal of product & brand management, 2019-11, Vol.28 (7), p.830-848 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1842
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