Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
The journal of product & brand management, 2020-01, Vol.29 (1), p.114-123 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2018-2064
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