Brand imitation strategy, package design and consumer response: what does it take to make a difference?
The journal of product & brand management, 2022-02, Vol.31 (2), p.177-188 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2019-2363
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