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CARE BY IGGESUND - A COMPLETE CIRCLE OF SERVICE

PPI, 2015-07, Vol.57 (7), p.41

Copyright RISI, Inc. Jul/Aug 2015 ;ISSN: 0033-409X ;CODEN: PUPIAW

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  • Title:
    CARE BY IGGESUND - A COMPLETE CIRCLE OF SERVICE
  • Author: Koepenick, Martin
  • Subjects: Brands ; Customer services ; Environmental impact ; Forests ; Globalization ; Innovations ; Offset printing ; Paperboard ; Product development ; Sustainability
  • Is Part Of: PPI, 2015-07, Vol.57 (7), p.41
  • Description: Care by Iggesund, a service business concept, was recently launched globally by the makers of Invercote and Incada, two leading premium brands of paperboard. According to Arvid Sundblad, Iggesund VP of sales and marketing, they've entered a new age of cooperation and interaction, because all of us are challenged to do things differently. Invercote, and Incada, supported by their Care by Iggesund team, reach everyone who touches the process. Sunblad suggests, one recent innovation for digital or traditional offset printing is their upgraded Invercote G. Based on market input, they now deliver a slight coating on the reverse side. This enables a more consistent print result, keeping the natural tactile feeling of an uncoated sheet. When you go to the Iggesund.com Web site, you will see six categories of Care. When Iggesund's management team began to explore the full value of their brands, they realized that the people dimension is as important as the paperboard products.
  • Publisher: San Francisco: RISI, Inc
  • Language: English
  • Identifier: ISSN: 0033-409X
    CODEN: PUPIAW
  • Source: ProQuest Central
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