Brand placements in video games: How local in‐game experiences influence brand attitudes

Psychology & marketing, 2023-02, Vol.40 (2), p.274-287 [Peer Reviewed Journal]

2022 The Authors. published by Wiley Periodicals LLC. ;2022. This article is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1520-6793 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21770

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