Getting customers downtown: the role of branding in achieving success for central business districts
The journal of product & brand management, 2006-01, Vol.15 (1), p.48-61 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610650873
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