The effect of facial expression on emotional contagion and product evaluation in print advertising

RAUSP Management Journal, 2020-09, Vol.55 (3), p.375-391 [Peer Reviewed Journal]

Giuliana Isabella and Valter Afonso Vieira. ;Giuliana Isabella and Valter Afonso Vieira. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2531-0488 ;EISSN: 2531-0488 ;DOI: 10.1108/RAUSP-03-2019-0038

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