Service recovery efforts' influence on consumers' desire to reciprocate and forgiveness: the mediating role of perceived justice
South Asian Journal of Marketing, 2023-01, Vol.4 (1), p.74-91 [Peer Reviewed Journal]Rana Muhammad Umar. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2719-2377 ;EISSN: 2738-2486 ;DOI: 10.1108/SAJM-07-2022-0046
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