Research on consumers' purchase intention of cultural and creative products-Metaphor design based on traditional cultural symbols
PloS one, 2024-05, Vol.19 (5), p.e0301678-e0301678 [Peer Reviewed Journal]2024 Liu, Zhao 2024 Liu, Zhao ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0301678
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