Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis
Social behavior and personality, 2024-04, Vol.52 (4), p.1-12 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12937
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