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Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam

Innovative marketing, 2024-04, Vol.20 (2), p.116-127 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.10

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