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Sustainable Tourism Marketing

ISBN: 9783039286829 ;ISBN: 9783039286836 ;ISBN: 3039286838 ;ISBN: 303928682X ;DOI: 10.3390/books978-3-03928-683-6

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Title:
Sustainable Tourism Marketing
Author: Marine-Roig, Estela ; Martin-Fuentes, Eva ; Daries Ramón, Natalia ; Cristobal-Fransi, Eduard ; Ferrer-Rosell, Berta
Subjects: air disaster ; attachment to place ; attitude ; Book Industry Communication ; brand image ; brand loyalty ; Business & management ; Business strategy ; cultural distance ; cultural heritage ; Cultural tourism ; cultural tourist ; destination management ; destination marketing organization ; Economics, finance, business & management ; effectiveness ; emotional experiences ; environment ; exotic local culture ; Flamenco art ; flamenco tourism ; guest house ; halal-friendly image ; hotel industry ; intangible cultural heritage ; Islamic religiosity ; lean canvas ; lean startup ; loyalty ; Malaysia ; Malaysia Airlines ; marketization ; Muslim tourism ; non-Muslim destination ; online marketing ; Pakistan ; path analysis ; perceived inconveniences ; perceived risk ; preventive conservation ; purchase intention ; return on investments ; satisfaction ; sense of home ; Slovakia ; social problems ; socio-cultural factors ; subjective knowledge ; sustainability ; sustainable tourism ; tourism ; tourism intention ; tourism marketing ; tourist behavior ; urbanization ; usefulness of public opinion ; value cognition
Description: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Creation Date: 2020
Format: 204
Language: English
Identifier: ISBN: 9783039286829
ISBN: 9783039286836
ISBN: 3039286838
ISBN: 303928682X
DOI: 10.3390/books978-3-03928-683-6
Source: DOAB: Directory of Open Access Books

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Sustainable Tourism Marketing

ISBN: 9783039286829 ;ISBN: 9783039286836 ;ISBN: 3039286838 ;ISBN: 303928682X ;DOI: 10.3390/books978-3-03928-683-6

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