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Factors Influencing Purchase Intention toward Recycled Apparel: Evidence from China

Sustainability, 2024-05, Vol.16 (9), p.3633 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16093633

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  • Title:
    Factors Influencing Purchase Intention toward Recycled Apparel: Evidence from China
  • Author: Jin, Xiaofang ; Omar, Azizah ; Fu, Kai
  • Subjects: Attitudes ; Clothing and dress ; Clothing industry ; Consignment buying ; Consumer behavior ; Consumer preferences ; Forecasts and trends ; Knowledge ; Marketing research ; Surveys ; Sustainable development
  • Is Part Of: Sustainability, 2024-05, Vol.16 (9), p.3633
  • Description: This study aimed to develop a conceptual framework that integrates both consumer-specific and product-specific factors, with a particular focus on consumer value perceptions regarding recycled apparel and their impact on consumer attitudes and purchase intention. The framework combines the Perceived Consumer Value (PCV) with the Knowledge–Attitude–Behavior (KAB) model. To validate the proposed conceptual framework, an online survey was conducted with a purposive sample of 716 participants in China. Using structural equation modeling, the hypotheses of the conceptual model were tested. This study identified four dimensions of perceived value and environmental knowledge as significant factors that positively influenced customers’ attitudes toward purchasing recycled apparel. Notably, it was found that perceived quality value had a more pronounced effect on purchase intention than other factors. Interestingly, product knowledge did not demonstrate a significant impact on attitudes. By exploring this under-researched topic, this study provides new insights into consumer behavior in the context of sustainable fashion in a non-Western context.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su16093633
  • Source: Geneva Foundation Free Medical Journals at publisher websites
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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