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The importance of branding in communicating identity, activities and complex science: Indian River Lagoon National Estuary Program case study

Florida scientist, 2023-01, Vol.86 (2), p.371-371 [Peer Reviewed Journal]

Copyright Florida Academy of Sciences, Inc. 2023 ;ISSN: 0098-4590

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  • Title:
    The importance of branding in communicating identity, activities and complex science: Indian River Lagoon National Estuary Program case study
  • Author: Hill, Kathy ; Allen, Bob
  • Subjects: Estuaries ; Estuarine dynamics ; Lagoons ; Rivers ; Voice communication
  • Is Part Of: Florida scientist, 2023-01, Vol.86 (2), p.371-371
  • Description: The Indian River Lagoon National Estuary Program (IRLNEP) and IDEAS Inc. of Orlando, FL will share their implementation of a professional brand and process to design experiences. The development of an integrative brand charter is a process that creates a sound foundation for identifying, aligning and communicating a program's values, vision, mission, and messaging. The presenters will describe the repositioning of the IRLNEP after its reorganization in 2015 and move to a new host agency, the IRL Council, an independent Special District of Florida. Visual examples will showcase how the IRLNEP brand is being activated to communicate the new program Mission: "One Lagoon - One Community - One Voice".
  • Publisher: Orlando: Florida Academy of Sciences, Inc
  • Language: English
  • Identifier: ISSN: 0098-4590
  • Source: ProQuest Central
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