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Expected usability is not a valid indicator of experienced usability

PeerJ. Computer science, 2015-09, Vol.1, p.e19 [Peer Reviewed Journal]

COPYRIGHT 2015 PeerJ. Ltd. ;2015 Thielsch et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ Computer Science) and either DOI or URL of the article must be cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2376-5992 ;EISSN: 2376-5992 ;DOI: 10.7717/peerj-cs.19

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  • Title:
    Expected usability is not a valid indicator of experienced usability
  • Author: Thielsch, Meinald T ; Engel, Ronja ; Hirschfeld, Gerrit
  • Subjects: Aesthetics ; Analysis ; Computers ; Correlation analysis ; Empirical analysis ; Evaluation ; First impression ; Information technology ; Judgments ; Methods ; Perceptions ; Ratings ; Ratings & rankings ; Studies ; Usability ; Usability testing ; Web site design ; Web sites (World Wide Web) ; Website ; Website evaluation ; Websites
  • Is Part Of: PeerJ. Computer science, 2015-09, Vol.1, p.e19
  • Description: Usability is a core construct of website evaluation and inherently defined as interactive. Yet, when analysing first impressions of websites, expected usability, i.e., before use, is of interest. Here we investigate to what extend ratings of expected usability are related to (a) experienced usability, i.e., ratings after use, and (b) objective usability measures, i.e., task performance. Furthermore, we try to elucidate how ratings of expected usability are correlated to aesthetic judgments. In an experiment, 57 participants submitted expected usability ratings after the presentation of website screenshots in three viewing-time conditions (50, 500, and 10,000 ms) and after an interactive task (experienced usability). Additionally, objective usability measures (task completion and duration) and subjective aesthetics evaluations were recorded for each website. The results at both the group and individual level show that expected usability ratings are not significantly related either to experienced usability or objective usability measures. Instead, they are highly correlated with aesthetics ratings. Taken together, our results highlight the need for interaction in empirical website usability testing, even when exploring very early usability impressions. In our study, user ratings of expected usability were no valid proxy neither for objective usability nor for experienced website usability.
  • Publisher: San Diego: PeerJ. Ltd
  • Language: English
  • Identifier: ISSN: 2376-5992
    EISSN: 2376-5992
    DOI: 10.7717/peerj-cs.19
  • Source: ProQuest Central
    DOAJ Directory of Open Access Journals

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