skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

FINDING A BALANCE

Boxoffice Pro, 2023-08, Vol.160 (5), p.28-29

Copyright Boxoffice Media LP Aug 2023 ;ISSN: 0006-8527

Full text available

Citations Cited by
  • Title:
    FINDING A BALANCE
  • Author: Rahle, Rebecca
  • Subjects: Customers ; Food ; Motion pictures ; Pandemics ; Polls & surveys ; Prices ; Theaters & cinemas
  • Is Part Of: Boxoffice Pro, 2023-08, Vol.160 (5), p.28-29
  • Description: In the five to six months after cinemas reopened, says Larry Etter, senior vice president at Maico Theatres, concessions per caps skyrocketed-lines were shorter, and "only the most honest and loyal patrons returned" to the cinema. Shortly after Malco's cinemas began opening in August 2022, per caps nearly doubled from what they were pre-pandemic: this despite prices that had been slashed by 30 percent and a menu that had been reduced to five key categories (one size of beverage, popcorn, candy, hot dogs, and nachos). Why are concessions per caps increasing?" To find answers, Etter began gathering data and empirical observations, his conclusions coming together in a study for the Kemmons Wilson School of Hospitality and Resort Management at the University of Memphis, created in collaboration with LeRoy Conway III and Mehri Ahmadzadegan.
  • Publisher: Ridgefield: Boxoffice Media LP
  • Language: English
  • Identifier: ISSN: 0006-8527
  • Source: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait