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BUYER BEHAVIOR IN A NEW WORLD ORDER

Boxoffice Pro, 2022-08, Vol.158 (5), p.40-41

Copyright Boxoffice Media LP Aug 2022 ;ISSN: 0006-8527

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  • Title:
    BUYER BEHAVIOR IN A NEW WORLD ORDER
  • Subjects: Customers ; Food ; Pandemics
  • Is Part Of: Boxoffice Pro, 2022-08, Vol.158 (5), p.40-41
  • Description: Santikos Entertainment cut down on in-person contact in their concessions areas by being an early cinema adopter of Apex Order Pickup Solutions (below), which lets customers pick up their food from a smart locker opened by a code sent to their phone. 3 IS IT FRESH? "Fresh" means fresh ingredients, of course-no one wants stale popcorn. Popcorn and soda are a given-experiment with nontraditional food items to see if you hit upon something that attracts those guests who normally bypass the concession stand. 7 IS IT FUN? Don't ignore non-food items, like the movie-themed cup toppers, popcorn tubs, and collectible But "fresh" can also mean a fresh approach, whether it's introducing new menu items or integrating an innovative architectural concept into your concession stand.
  • Publisher: Ridgefield: Boxoffice Media LP
  • Language: English
  • Identifier: ISSN: 0006-8527
  • Source: Arts & Humanities Journals (Open access)
    ProQuest Central

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