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The use and perception of electronic cigarettes and snus among the U.S. population

PloS one, 2013-10, Vol.8 (10), p.e79332-e79332 [Peer Reviewed Journal]

COPYRIGHT 2013 Public Library of Science ;2013 Zhu et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License: https://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2013 Zhu et al 2013 Zhu et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0079332 ;PMID: 24250756

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  • Title:
    The use and perception of electronic cigarettes and snus among the U.S. population
  • Author: Zhu, Shu-Hong ; Gamst, Anthony ; Lee, Madeleine ; Cummins, Sharon ; Yin, Lu ; Zoref, Leslie
  • Blum, Alan
  • Subjects: Advertisements ; Advertising ; Cancer ; Cigarette smoking ; Cigarettes ; Electronic cigarettes ; Female ; Humans ; Internet ; Male ; Market surveys ; Perception ; Population ; Population studies ; Product design ; Public health ; Rankings ; Sex Distribution ; Smokers ; Smoking ; Smoking - epidemiology ; Smoking - psychology ; Smoking Cessation ; Studies ; Television ; Television programs ; Tobacco ; Tobacco industry ; Tobacco, Smokeless ; United States
  • Is Part Of: PloS one, 2013-10, Vol.8 (10), p.e79332-e79332
  • Description: E-cigarettes have generated controversy in the tobacco control field similar to that of Swedish snus, which came to the U.S. market six years earlier. Some argue that e-cigarettes have great potential to help smokers quit regular cigarettes while others contend they should be banned for lack of safety and efficacy data. This study examined population data from the U.S. A U.S. population survey with a national probability sample (N=10,041) was conducted (February 24 to March 8, 2012, before any major paid advertisement of e-cigarettes appeared on television). Survey respondents were asked if they had heard about e-cigarettes, where they had heard about them, whether they had used e-cigarettes or snus, how often they used them, and why they used them. Responses were weighted to represent the entire U.S. population. A high proportion, 75.4%, reported having heard about e-cigarettes. Television ranked as the number one source of information, followed by "in-person conversation" and "Internet." About 8.1% had tried e-cigarettes, and 1.4% were current users. These rates were twice those of snus (4.3% and 0.8%, respectively). Among current smokers, 32.2% had tried e-cigarettes, and 6.3% were current users. Over 80% of current e-cigarette users were non-daily users. Women were significantly more likely to have tried e-cigarettes than men. Those who had tried e-cigarettes were more likely than those who tried snus to report their products being safer than regular cigarettes (49.9% vs. 10.8%). Almost half (49.5%) of current smokers were susceptible to using e-cigarettes in the future. That e-cigarettes have surpassed snus in adoption rate, even before any promotion by major tobacco companies, suggests that the former have tapped into smokers' intuitive preference for potentially harm-reducing products, probably due to the product design. E-cigarette use is likely to increase in the next few years.
  • Publisher: United States: Public Library of Science
  • Language: English
  • Identifier: ISSN: 1932-6203
    EISSN: 1932-6203
    DOI: 10.1371/journal.pone.0079332
    PMID: 24250756
  • Source: AUTh Library subscriptions: ProQuest Central
    PLoS
    GFMER Free Medical Journals
    MEDLINE
    PubMed Central
    DOAJ Directory of Open Access Journals
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