Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country
Business Systems Research, 2021-12, Vol.12 (2), p.1-16 [Peer Reviewed Journal]2021. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-9375 ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2021-0016
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