The conscientious corporate brand: definition, operationalization and application in a B2B context
The Journal of business & industrial marketing, 2023-11, Vol.38 (10), p.2122-2133 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-10-2021-0468
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