Customer review or influencer endorsement: which one influences purchase intention more?
Heliyon, 2020-11, Vol.6 (11), p.e05543-e05543, Article e05543 [Peer Reviewed Journal]2020 ;2020 The Authors. Published by Elsevier Ltd. 2020 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2020.e05543 ;PMID: 33294687
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