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Communication and Affective Relations

Journalism quarterly, 1965-06, Vol.42 (2), p.203-212

ISSN: 0196-3031 ;DOI: 10.1177/107769906504200204 ;CODEN: JOQUAX

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  • Title:
    Communication and Affective Relations
  • Author: Carter, Richard F
  • Subjects: Affect/Affects/Affected ; Communication/Communications/ Communicative/ Communicating/ Communicator/ Communicational ; English Literature ; General Literary Studies ; Relations/Relational
  • Is Part Of: Journalism quarterly, 1965-06, Vol.42 (2), p.203-212
  • Description: A paradigm of affective relations based on the individual's orientation to the environment is presented, emphasizing distinctions among situational relevance, salience & pertinence of value in COMM. The concepts of attitude & opinion are defined & the usefulness of the salience-pertinence distinction in studying attitude changes is examined. The content of COMM is stated to consist of any or all of the following: the 7 elements in the paradigm for the evaluative mode; the discrimination based on that orientation; & a report, verbal or otherwise, of the action or directed behavior based on that discrimination. Models of affective behavior focusing on coorientation & soc interaction are analyzed & the r between information gain & attitude change is discussed. Quantitative & qualitative validity problems in the analysis of COMM behavior are pointed out. The paradigm offered is stated to provide a basis for the construction of a theory to trace the process of behavior through sequences of orientations which show the individual in both the evaluative & goal-seeking modes. For a theory of COMM 2 questions are important: (1) How well do values predict behavior? & (2) How well do behaviors predict values? M. Maxfield.
  • Publisher: Minneapolis, etc: Association for Education in Journalism, etc
  • Language: English
  • Identifier: ISSN: 0196-3031
    DOI: 10.1177/107769906504200204
    CODEN: JOQUAX
  • Source: Alma/SFX Local Collection
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