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Price, Product Information, and Purchase Intention: An Empirical Study

Journal of the Academy of Marketing Science, 1994, Vol.22 (1), p.16-27 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 1994 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070394221002 ;CODEN: JAMSDE

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  • Title:
    Price, Product Information, and Purchase Intention: An Empirical Study
  • Author: Chang, Tung-Zong ; Wildt, Albert R
  • Subjects: Consumer behavior ; Perceptions ; Prices ; Statistical analysis ; Studies
  • Is Part Of: Journal of the Academy of Marketing Science, 1994, Vol.22 (1), p.16-27
  • Description: Price, nonprice product information, and purchase intention, together with the intervening variables of perceived price, perceived quality and perceived value, are empirically examined. The results indicate that perceived price is positively influenced by objective price and negatively influenced by reference price. They support the positive price-perceived quality relationship found in previous studies and, further, show that the influence of price on perceived quality is lessened in the presence of substantial direct product information. Finally the results demonstrate that a trade-off between perceived price and perceived quality leads to perceived value, and perceived value is a primary factor influencing purchase intention.
  • Publisher: Greenwich, Conn., etc: JAI Press, etc
  • Language: English
  • Identifier: ISSN: 0092-0703
    EISSN: 1552-7824
    DOI: 10.1177/0092070394221002
    CODEN: JAMSDE
  • Source: Alma/SFX Local Collection
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