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The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms

Emerging science journal, 2023-10, Vol.7 (5), p.1588-1601 [Peer Reviewed Journal]

ISSN: 2610-9182 ;EISSN: 2610-9182 ;DOI: 10.28991/ESJ-2023-07-05-09

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