When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
Journal of marketing, 2024-03, Vol.88 (2), p.99-120 [Peer Reviewed Journal]American Marketing Association 2023 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429231191446
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||