Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
Journal of marketing, 2018-01, Vol.82 (1), p.37-56 [Peer Reviewed Journal]Copyright © 2018, American Marketing Association ;2018 American Marketing Association ;Copyright American Marketing Association Jan 2018 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.16.0055
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